Increasingly, companies have realized the importance of acting in the education of their employees, mainly because, in most cases, traditional education is not able to meet the needs of skills and abilities that the market requires. Leaders and employers are investing in so-called corporate education, no longer expecting their employees to come prepared and offering training opportunities.
Through corporate education, it is possible to train employees and train professionals who are more prepared to perform their duties. In addition to investing in the professional’s career, corporate training also contributes to improving the performance of the company as a whole.
Currently, one of the biggest challenges for corporations is to keep their employees motivated and engaged with the company’s purpose. Remembering that engagement influences not only the financial aspect but also represents an improvement in the organizational climate. For this and other reasons, corporate education is essential to ensure the success of both large and small companies.
Below, you can find a complete text about corporate training! It’s time to understand what corporate education is, what its benefits and advantages are, and how to implement corporate education in your business. Check out!
What is corporate education?
Corporate education is a set of actions adopted by a company to promote the development of skills and abilities of its employees, relating to the principles, strategies, and objectives of the organization. It is a people management practice whose main objective is to disseminate, promote and maintain the learning process of its employees.
Although similar to corporate training, corporate education is different, as it is not designed to impart the specific knowledge of a function, but to develop critical competencies through strategic knowledge. Thus, corporate education goes beyond specific training or the development of specific skills; it is a set of practices that encourage the development of employees.
Corporate training is based on knowledge management, that is, it encourages the sharing, management, and reproduction of knowledge among the employees themselves, making them learn from each other.
What is the purpose of corporate education?
As stated above, the objective of corporate education is to ensure the continued education and instruction of the employees of a particular company, aiming at the success of the organization.
To better understand the purposes for which corporate education is applied, check out the following objectives:
Develop important skills for the industry in which the company operates;
Integrate employees into the corporate culture;
Improve time management skills;
Develop leadership skills;
Instruct employees in specific tasks;
Improve organizational climate;
Present Work Safety procedures;
Update employees about changes in the market.
Corporate education goals can vary from company to company, but the above goals are among the main ones, as all organizations want to optimize their results.
The corporate university (CE) is a learning space within an organization. It is conceived by managers and not by professors and aims to train employees, customers, suppliers, and/or partners.
The corporate university aims not only to promote training and qualification but also serves as a strategic business partner, enabling improvement and continuing education. As with a traditional university, the corporate university offers courses, although it does not have legal obligations to the Ministry of Education (MEC) as other universities do. In addition, the employee who goes through a corporate university is trained to focus on the company’s goals.
The corporate university can be both a physical and virtual space, but most companies that have an EC choose the internet, due to the ease and flexibility provided by distance learning. Employees of a company that has an online corporate university can learn from anywhere and at any time.
No wonder, distance corporate education has been occupying an increasing space in companies. This can be even more evident in the reality we live in now, with the pandemic caused by the new coronavirus. Since many companies have had to keep working from home, the online corporate university allows corporate education to continue.
Also, check out other advantages of the online corporate university:
No need to rent spaces;
Reduces or eliminates transportation, accommodation, and food costs;
Multimedia resources that promote more interactivity between student and teacher;
Complete reports from the virtual learning environment about the performance of each employee;
Agility and ease to manage the contents;
It facilitates the standardization of knowledge between companies with branches or franchises.
Why is corporate education important for companies?
Promoting the development of skills and competencies of its employees is essential to improve the company’s results, increasing its competitiveness in the market and bringing more innovation. Companies that understand the importance of investing in the qualification of people have a lot to grow and prosper. By granting gains to its employees, who develop important skills for their careers, the company increases their engagement and productivity.
What are the benefits of corporate education?
Level knowledge among employees
It is not uncommon to find companies that have knowledge centralized in just a few employees. The problem with this is that when the specialist employee is absent and a problem arises that, usually, only he can solve, there is a high chance that the problem will remain unsolved.
As corporate education has knowledge management among its pillars, there is an incentive to share information among employees, ensuring that everyone has access to knowledge.
The more employees have access to knowledge, the easier it will be to think of innovative solutions and improvements, contributing to positive changes in the company.
When the employee shares his knowledge and discoveries with the team, he contributes to the dissemination of useful information to support innovative ideas. In this way, more capable and confident talents emerge to carry out their work.
Employees who participate in corporate training have a more critical and creative capacity to evaluate processes and think of solutions.
Another advantage of corporate education is that the more skilled an employee becomes, the greater their productivity, after all, qualified employees tend to be more agile. They perform tasks more efficiently and are better able to assimilate the instructions they receive. In addition, it is also possible to promote a reduction of errors in the processes and a reduction of the time of accomplishment of the tasks.
Improvements in the corporate environment
An employee who is offered corporate education feels more valued by the company, which contributes to improving the organizational climate. He is happier working at a place that values him and recognizes his ability. All this makes your motivation and engagement increase as well.
Decrease in turnover
Because they feel valued, employees tend to want to stay with the company. Thus, corporate education contributes to reducing the employee turnover rate, also known as turnover.
Competitive advantage for the company
More prepared and trained professionals will help the company stand out in the market. Through their skills, increasingly developed in corporate training, employees can deliver higher quality products and services, increasing customer satisfaction. This will increase business credibility and market competitiveness.
Employer branding is about the image that a job candidate has of the company. And, when candidates realize that that organization values the knowledge and education of its employees, they see the position as an opportunity to grow in their field. Therefore, companies that offer corporate education tend to have a more attractive employer branding.